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Tag: disconnects

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Suro Senen

The Anatomy of Misalignment: What a New Study of 500+ Professionals Reveals About Sales and Marketing Disconnects

By Josh Gallant Updated July 21, 2026 14-minute read Sales and marketing misalignment rarely presents itself as a clear, easily identifiable strategy problem. Instead, it manifests insidiously: "qualified" leads generated by marketing that sales openly distrusts; campaign messaging that sales representatives know little about; and a pipeline that looks exceptionally healthy on the surface until […]

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