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Tag: merchandising

E-commerce India
Iffa Jayyana

The Great Digital Real Estate War: Where Merchandising Ends and Retail Media Begins

As global e-commerce matures, digital storefronts are undergoing a fundamental identity crisis. What were once carefully curated digital aisles designed to optimize the shopper journey have increasingly transformed into high-stakes programmatic billboards. This quiet struggle—pitting traditional retail merchandising against the booming economics of retail media networks (RMNs)—is reshaping how consumers discover products and how enterprise […]

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