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Tag: blinkit

E-commerce India
Asep Darmawan

The Strategic Divide: Why Blinkit is Steering Clear of Private Labels While Rivals Double Down

In the hyper-competitive landscape of Indian quick commerce, a fundamental strategic divergence has emerged. While platforms scramble to capture market share through rapid delivery and diversified portfolios, Blinkit—the quick-commerce arm of Zomato—has taken a contrarian stance on one of the industry’s most popular growth levers: private labels. In his latest letter to shareholders following the […]

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