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Tag: krafton

Gadgets and Consumer Tech
Nana Muazin

KRAFTON Rebrands ‘BGMI LITE’ to ‘BGMI Air’: A Strategic Pivot to Capture India’s Entry-Level Gaming Market

In a significant strategic maneuver aimed at consolidating its footprint within the Indian mobile gaming ecosystem, KRAFTON India has officially announced the rebranding of its highly anticipated lightweight title. Formerly known by the placeholder title "BGMI LITE," the game will now be globally recognized as BGMI Air. This shift in nomenclature arrives at a pivotal […]

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