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Instagram Shifts Strategy: Head of Adam Mosseri Announces Pivot to Long-Form, Widescreen Content via New ‘Features’ Format
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Mobile Apps and OS
Nila Kartika Wati

Instagram Shifts Strategy: Head of Adam Mosseri Announces Pivot to Long-Form, Widescreen Content via New ‘Features’ Format

By Tech & Social Media Desk Published: May 2026 Main Facts In a surprising pivot for a platform that built its modern identity around vertical, bite-sized vertical video, Instagram has officially announced that it is embracing long-form, widescreen content. Head of Instagram Adam Mosseri revealed the strategic shift during a joint video discussion with the […]

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