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Tag: decentralizing

E-commerce India

Britannia’s Strategic Pivot: Decentralizing Power to Combat the Rise of Regional FMCG Challengers

Executive Summary: A Paradigm Shift in Indian Retail In a significant strategic evolution, Britannia Industries, one of India’s most iconic FMCG powerhouses, is fundamentally restructuring its operations to fend off a burgeoning threat from hyper-local and regional players. Rakshit Hargave, the Managing Director and CEO of Britannia Industries, recently unveiled a "localized" mandate, moving away […]

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