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Tag: breakfast

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Asep Darmawan

Morning Show Ratings Surge: The High-Stakes Battle for America’s Breakfast Audience

The second week of the 2026–2027 broadcast season has yielded a rare, collective victory for the major network morning programs. As households settled into their autumn routines, all three primary morning news shows—ABC’s Good Morning America (GMA), NBC’s Today, and CBS Mornings—saw an uptick in total viewership. However, beneath the surface of these broadly positive […]

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