Tag: google updates

Keyword Research for SEO: The Beginner’s Guide [2026]

What are keywords? Keywords (sometimes referred to as “SEO keywordsâ€) are any words or phrases that a user types into the search engine to find certain information on the internet. The keyword is a gateway that leads people to the organic search results and ultimately, to the website where they find what they’re looking for. […]

Screaming Frog SEO Spider Update – Version 24.0

We’re delighted to announce Screaming Frog SEO Spider version 24.0, codenamed internally as ‘bolus’. In this release we have introduced a number of much demanded new features, as well as smaller quality of life improvements and updates. Let’s take a look at what’s new. 1) Screaming Frog SEO Spider MCP You can now run crawls, […]

AI Search & SEO Industry News – May 2026: Google I/O, the May Core Update, and More

27th May 2026 | 10 min read What happened in SEO & AI search news this month? Each month, Lumar’s in-house tech SEO experts hand-pick some of the SEO industry’s top news stories from across the web to keep you up-to-date on all things SEO and website optimization. For our May 2026 SEO & GEO/AEO […]

DO’s and DON’Ts on Google My Business | Tips to Get Your Listing to the Top

Owning a Google MyBusiness page can be a great way to get your business listed multiple times on Google. It is an essential asset for any local business owner, but sometimes it can get confusing. If you’re the only business in town, you’re always going to show up first. However, if there are hundreds of […]

How to get blog post ideas: Tips to find inspiration

What do you do when inspiration for your umpteenth blog post is low? What’s the solution to writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration from time to time. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write […]

Landing Page Copywriting: How to Write Copy That Converts | WordStream

A common pitfall is landing pages full of polished language that reads well but doesn’t actually make it easy and automatic for the visitor to take action. Effective landing page copy goes beyond the marketing buzz and does something simpler. It helps someone quickly understand what the offer is, whether it is relevant to them, […]

PR and SEO used to be separate disciplines.

Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibility. PR and SEO both generate those signals, but most teams still operate independently. When they do collaborate, it’s usually to treat […]

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