CUPERTINO — Holding the new iPhone Duo, Apple’s long-awaited and heavily anticipated entry into the foldable smartphone market, it becomes immediately apparent that the company spent years carefully observing the evolution of competing devices. Rather than rushing to be first, Cupertino watched as pioneers like Samsung ironed out early structural flaws—grappling with fragile displays, stiff […]
How to measure and communicate the value of social media
Effective social media management requires investment: building and maintaining a dedicated social team, overseeing their time and using resources to support their work costs a business money. Budgeting for social relies on support from executive teams, so it’s vital that social marketers are able to communicate the value of their work. But communicating social media […]