By Search Industry Insights Desk Published: October 2023 Main Facts The rise of generative artificial intelligence (AI) in search engines—from OpenAI’s ChatGPT to Google’s Search Generative Experience (SGE) and Microsoft Copilot—has fundamentally disrupted traditional digital marketing metrics. For decades, Search Engine Optimization (SEO) professionals have relied on a relatively straightforward equation: track keywords, optimize pages, […]
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