In the modern digital economy, the consumer journey does not conclude at the virtual checkout. For the growing ranks of European e-commerce merchants, the "last mile" of a transaction is increasingly defined by what happens after the package arrives. Returns management, or reverse logistics, has evolved from a back-office administrative burden into a critical strategic […]
E-commerce Returns in the European Market
Returns in the e-commerce market constitute a significant aspect that all e-commerce merchants need to consider. Indeed, the online sales process doesn’t end with the payment of the shopping cart; rather, returns are an integral part of the purchasing process. In Europe, returns are evidently present, but their characteristics vary depending on the markets where […]