The current generation of AI coding agents is undeniably proficient at writing functional code. Ask Claude Code, Cursor, or Codex to spin up a full-stack application, and within seconds, you will have a working prototype complete with API routes, database schemas, and reactive state management. Yet, there has always been a glaring Achilles’ heel to […]
Fixing Marketing Mix Modelling: Why Your Spend Data Is Failing Your Growth Strategy
Measuring the return on investment (ROI) for marketing spend remains one of the most formidable challenges in corporate growth. In recent years, Marketing Mix Modelling (MMM) has enjoyed a dramatic resurgence as the preferred statistical solution. This revival has been heavily fueled by powerful open-source framework releases: Meta’s Robyn, Google’s Meridian, and PyMC Labs’ PyMC-Marketing. […]