Date: July 23, 2026 In a significant display of operational maturity, e-commerce marketplace Meesho has announced a robust financial performance for the first quarter of the fiscal year 2027. By balancing aggressive top-line growth with a disciplined approach to unit economics, the SoftBank-backed unicorn has managed to nearly halve its net losses while simultaneously scaling […]
The Strategic Imperative: Why Affiliate Marketing is the Growth Engine Your Business Needs
In an era where digital advertising costs are skyrocketing and consumer trust in corporate messaging is at an all-time low, businesses are increasingly looking for ways to maximize their marketing budgets without compromising on reach. For many, the answer lies in a robust, well-defined affiliate marketing strategy. Far from being a passive revenue stream, modern […]
Scaling the Science of Growth: Inside The Home Depot’s Experimentation Engine
In the high-stakes world of enterprise retail, the difference between a market leader and a laggard often comes down to the speed and accuracy of decision-making. As companies navigate increasingly complex digital landscapes, the traditional approach to A/B testing—often siloed, manual, and vanity-metric driven—is proving insufficient. In the 25th edition of our CRO Perspectives series, […]
The Modern SaaS SEO Tech Stack: Moving Beyond Traditional Search for Sustainable Growth
B2B SaaS businesses achieve an average ROI of 702% from SEO, a staggering statistic that keeps search engine optimization at the top of the priority list for marketing leaders. However, a significant disconnect remains: while the financial potential is clear, most teams are still relying on a SaaS SEO tool stack built for a bygone […]
HCLTech’s Strategic Pivot: Embracing the "Tectonic Shift" of AI to Drive Future Growth
Introduction: A Defining Moment for the Technology Sector The global technology landscape is currently experiencing what industry experts describe as a "tectonic shift." As Artificial Intelligence (AI) moves from experimental sandbox environments to the core of enterprise operations, traditional service models are being forced to evolve. In the midst of this transformation, HCLTech—one of India’s […]
The Frictionless Frontier: Why Payments Optimization is the Key to Unlocking Global eCommerce Growth
By PYMNTS | July 7, 2026 For modern merchants, the map to growth is no longer drawn by physical expansion, logistical hubs, or regional brick-and-mortar footprints. Instead, the most promising path to international scaling runs directly through the digital checkout page. As the global marketplace becomes increasingly interconnected, the divide between domestic success and international […]
The Architecture of Growth: How to Scale Your Newsletter Beyond the Vanity Metrics
In the modern digital publishing landscape, the "subscriber count" has long served as the primary barometer of success. It is the metric that gets flaunted on social media, included in investor decks, and cited during networking events. However, for those operating in the professional publishing space, this obsession with top-line growth can be a dangerous […]
Ulta Beauty shares early AI assistant results as ecommerce growth outpaces sales in physical stores
Ulta Beauty Inc. reported double-digit ecommerce sales growth in its fiscal Q1 — far outpacing physical stores with comparable sales — as customers spent more and made more purchases. For its first quarter ended May 2, Ulta said its net sales increased 11.1% year over year, reaching $3.16 billion. Overall comparable sales grew 5.3% year […]
🌱 Grasping your growth
Growth isn’t just about the big number at the end, it’s about taking what you learned along the way and applying it to everything in your business. To reach your publishing goals, you have to know both the value of your readers and the value of your content. Once you’ve nailed it, subscriber expansion can […]