In an era where digital advertising costs are skyrocketing and consumer trust in corporate messaging is at an all-time low, businesses are increasingly looking for ways to maximize their marketing budgets without compromising on reach. For many, the answer lies in a robust, well-defined affiliate marketing strategy. Far from being a passive revenue stream, modern […]
Industry Insight: FeedFront Magazine Releases Milestone 46th Issue Ahead of Affiliate Summit East 2019
The affiliate marketing landscape is constantly shifting, defined by rapid technological advancements, evolving consumer behaviors, and the tightening of regulatory frameworks. For professionals navigating this complex ecosystem, authoritative guidance is not just an advantage—it is a necessity. As the official publication of Affiliate Summit, FeedFront Magazine has long served as a beacon for performance marketers. […]
The Silicon Trap: Why the Affiliate Industry is Fueling its Own Obsolescence
The affiliate marketing industry has long prided itself on being the ultimate performance-driven ecosystem. Built on a foundation of measurable outcomes, granular conversion data, and sophisticated attribution, it has served as the backbone of digital commerce for over two decades. However, a quiet, existential crisis is unfolding behind the scenes. Every time a marketer uploads […]
Affiliate Summit West 2020: A Milestone in the Evolution of Performance Marketing
Introduction: A Landmark Event in Las Vegas As the digital marketing landscape continues to shift toward data-driven performance and intricate attribution models, the industry’s most anticipated gathering returns to the neon-lit backdrop of Las Vegas. From January 27–29, 2020, the Paris Las Vegas Hotel & Casino will play host to Affiliate Summit West 2020 (#ASW20). […]
Beyond the Pitch: Strategic Lessons from the FIFA World Cup 2026 for the Affiliate Marketing Industry
The FIFA World Cup 2026 is currently unfolding across North America, captivating millions of viewers and serving as a global stage for athletic excellence. From the opening ceremonies to the high-stakes drama of the knockout stages, the tournament has provided more than just entertainment; it has provided a masterclass in strategy, resilience, and the necessity […]
The Great Pivot: Why Ownership, Not Cookies, Defines the Future of Affiliate Marketing
For over a decade, the affiliate marketing industry has been obsessed with a singular, existential threat: the death of the third-party cookie. As browser developers and privacy regulators waged war on cross-site tracking, the affiliate world spent millions in R&D, attempting to "future-proof" its tracking infrastructure. However, a growing consensus suggests that the industry may […]
Industry Update: Affiliate Summit East 2020 Postponed Amid Global Health Crisis
Executive Summary: The Decision to Postpone In a significant development for the performance marketing and affiliate industry, the organizers of Affiliate Summit East 2020 have officially announced the postponement of this year’s flagship event. Originally slated to take place from July 27 to July 29, the conference—widely considered a cornerstone gathering for industry professionals, technology […]
Affiliate Summit East 2020 Has Been Postponed
It is with great sadness that I tell you that as a consequence of the ongoing impact of the COVID-19 (coronavirus) pandemic, Affiliate Summit East 2020, originally scheduled to take place on July 27-29, will now be postponed. We are in active conversations with partners, venues, and relevant parties for new dates. We ask that […]
10 Thoughts on impact.com Rakuten Alliance in Affiliate Marketing
A few days ago, the affiliate marketing industry was rocked by major news: Rakuten and impact.com announced “a strategic alliance to modernize the affiliate and performance marketing ecosystem.†Long story short, the world was told that Rakuten Advertising will now focus solely on affiliate program management, while all Rakuten-based affiliate programs will migrate to impact.com‘s […]