In a pivotal move that marks a fundamental shift in its operational strategy, food-tech and delivery giant Swiggy has announced its intention to transition its quick commerce arm, Instamart, to an inventory-led business model. Revealed in its Q2 FY27 shareholder letter, this strategic pivot aims to rectify margin pressures and bolster the company’s competitive stance […]
Google’s Mandatory Shift: What the New ‘Local Inventory Ads’ Default Means for Advertisers
In a significant move to unify its retail advertising ecosystem, Google has officially confirmed a structural shift in how Shopping campaigns operate. Following an initial notification sent to advertisers last week, the company announced via the Google Ads Developer Blog that Local Inventory Ads (LIA) will be enabled by default for all standard Shopping campaigns […]