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Tag: recalibration

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The Great Recalibration: Can BigBasket Pivot to Profitability in the Age of Instant Commerce?

For 15 years, BigBasket stood as the undisputed titan of India’s online grocery sector. It was the company that taught the nation how to order weekly supplies via an app, pioneering a sophisticated, integrated supply chain that connected farmers directly to urban doorsteps. Yet, as co-founder Hari Menon stepped down last month, his farewell message […]

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