GLOBAL — In today’s hyper-competitive and fragmented digital marketplace, modern enterprises face a paradox: while they have access to more customer touchpoints than ever before, consumer trust is increasingly difficult to secure. Traditional, siloed marketing—where public relations, performance channels, sales, and customer service operate in isolated vacuums—is rapidly losing efficacy. Enter holistic marketing: a comprehensive […]
Bridging the AI Chasm: ServiceNow’s Kulmeet Bawa on Why Siloed Enterprises and Legacy Systems Risk Total Chaos
NEW DELHI — As global enterprises scramble to integrate cutting-edge artificial intelligence into their core operations, a formidable roadblock is quietly emerging from within: legacy tech infrastructure. According to Kulmeet Bawa, Managing Director and Global Vice President (GVP) for India and SAARC at ServiceNow, modern organizations are heavily siloed, leaving their underlying datasets and workflows […]