In a move designed to fortify the integrity of its marketplace, Etsy implemented a sweeping update to its seller guidelines on October 22, 2024. The policy changes target the growing proliferation of artificial intelligence (AI) across the platform, establishing clearer boundaries between AI-assisted productivity and the core “handmade” ethos that defines the Etsy brand. As […]
The Authenticity Revolution: Why Unpolished Reels Are Dominating Instagram Growth
For years, the gold standard of social media marketing was defined by high-production value: perfect lighting, professional color grading, and scripts that felt like television commercials. But as Instagram’s algorithm evolves, a counter-movement has emerged. Today, the most effective tool for business growth is no longer a polished studio production; it is the raw, off-the-cuff, […]
Celebrating Raw Authenticity: Epson and Atul Kasbekar Partner for Landmark ‘HONEST: Portraits of Character’ Exhibition in Mumbai
MUMBAI — In a striking convergence of artistic vision and state-of-the-art imaging technology, global imaging leader Epson has teamed up with renowned photographer and film producer Atul Kasbekar. Serving as the official print partner, Epson is bringing to life HONEST: Portraits of Character, a landmark photography exhibition currently captivating art and cinema enthusiasts at the […]
The New Era of Influence: Why Authenticity Defines the Future of Affiliate Marketing
In the landscape of modern digital commerce, 2019 has emerged as a pivotal year—a turning point where the superficiality of "vanity metrics" has finally begun to lose its grip on the industry. As the affiliate marketing sector matures, the focus has shifted dramatically from mere reach and follower counts to the tangible strength of the […]
The Authenticity Advantage: How Unpolished Instagram Reels Are Rewriting the Rules of Social Growth
In the rapidly evolving landscape of digital marketing, a quiet revolution is taking place on Instagram. For years, businesses and creators operated under the assumption that success on the platform required high-production values, cinematic lighting, and hours of meticulous editing. However, data-driven insights from industry experts like Shannon McKinstrie suggest that the "polished" era is […]
The Trust Deficit: How Trustpilot and Shopify are Weaponizing Authenticity in the Age of AI
By PYMNTS | June 28, 2026 In an era where synthetic content, deepfakes, and AI-generated marketing copy have blurred the lines between genuine consumer experience and algorithmic fabrication, the digital marketplace faces an existential crisis: the erosion of trust. As artificial intelligence becomes an increasingly dominant force in online retail, businesses are struggling to prove […]