For years, our social media experiences have been dominated by Big Tech players like Meta (Facebook, Instagram, WhatsApp), Google (YouTube), Snapchat, TikTok, and X. But a growing number of startups are taking aim at these giants by building new, often smaller and more personal social networking experiences to connect people with friends, interests, and tighter-knit […]
How to measure and communicate the value of social media
Effective social media management requires investment: building and maintaining a dedicated social team, overseeing their time and using resources to support their work costs a business money. Budgeting for social relies on support from executive teams, so it’s vital that social marketers are able to communicate the value of their work. But communicating social media […]
The 11 Best Social Media Management Tools in 2026 — Tried + Tested
These are the 11 of the social media management tools — and plenty of alternatives to each tool, if you need them. Top options for social media management vary from beginner-friendly tools to enterprise-level platforms requiring deep analytics and CRM integration. Here’s a quick summary: Tool name Free plan / trial Latest public price Best […]
Telangana police widen social media crackdown, target political opponents, journalists and critics
Jana Sena Member arrested over comments on Telangana CM: Telangana (TG) police have arrested Jana Sena Party member Korra Chandar Lal ‘for deliberately making inappropriate remarks against the Honorable CM on social media’. Have wisdom of restraint, TG police warns: “When making excessive comments on social media, do not forget the wisdom of restraint. If […]
How Digital Marketing Trends are Evolving in India in 2026 – Social Beat
If the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Together, these trends point to one clear reality: Marketing in 2026 will be faster, more automated, more fragmented—and more human where it truly counts. Here’s a look at the digital […]