In the high-stakes world of digital advertising, the gap between "media strategy" and "creative execution" has long been the industry’s silent profit killer. For years, brands have operated in fragmented silos: buying inventory on YouTube, JioHotstar, and smart-TV platforms as isolated events, while creative teams struggled to iterate based on performance data that was often […]
IHCL may beat upgraded FY27 guidance if West Asia tensions ease, says CEO Puneet Chhatwal – CNBC TV18
MUMBAI — Indian Hotels Company Limited (IHCL), the hospitality titan operating iconic luxury brands including the Taj, is charting a course for sustained outperformance. Following a robust financial performance in the July-September quarter of fiscal year 2026-27, the hospitality bellwether has already revised its full-year revenue growth guidance upward to 15–17 percent. However, according to […]
From Creative Bottleneck to Performance Engine: How Social Beat’s SB Studio is Redefining AI-Powered Advertising
In the contemporary digital landscape, the rules of engagement have shifted. For years, the competitive edge in digital advertising was defined by sophisticated audience targeting and granular bidding strategies. Today, as giants like Google and Meta move toward fully automated, black-box optimization, the levers of manual targeting have largely disappeared. In this new era, creative […]
The AI-First Paradigm Shift: How Social Beat’s PRISM is Redefining Media Buying in India
In an era where digital advertising is increasingly fragmented across a labyrinth of platforms, publishers, and devices, the industry has long been plagued by a fundamental inefficiency: the inability to see the "whole" of a campaign. Brands routinely spend millions across YouTube, OTT platforms, smart TVs, and the open web, only to treat each interaction […]
From Brief to Governed Creative: How Social Beat’s SB Studio is Revolutionizing AI-Driven Advertising
In the contemporary digital landscape, creative production has emerged as the definitive bottleneck for marketing success. As global platforms like Google and Meta increasingly automate the mechanics of media buying—targeting, bidding, and optimization—the burden of driving performance has shifted entirely to the creative asset itself. In this new era, the quality, relevance, and frequency of […]
How Digital Marketing Trends are Evolving in India in 2026 – Social Beat
If the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Together, these trends point to one clear reality: Marketing in 2026 will be faster, more automated, more fragmented—and more human where it truly counts. Here’s a look at the digital […]