Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and queries are nuanced and personalized. The data isn’t as clear as it used to be. There are no accurate search volumes for AEO search prompts. Yet, it’s critical that search specialists, such as SEO and GEO/AEO professionals, […]
Why dynamic endpoints are the most expensive part of bot traffic
Bot traffic is often framed as a security problem or an SEO problem. But on WordPress hosting infrastructure, it shows up as a performance problem, specifically one concentrated in a very particular set of URLs. Not all requests cost the same. The difference between a cached static page and a dynamic endpoint isn’t a slight […]
