In the modern digital landscape, the mantra "data-driven" has become the North Star for marketing and product teams. Companies are collecting more granular customer information than ever before, funneling it into sophisticated Customer Data Platforms (CDPs) with the singular goal of delivering "the right message to the right person at the right time." Yet, when […]
The Great Divide: Why 87% of SMB Leaders Want Sales-Marketing Alignment—and Why Most Fail to Achieve It
By Josh Gallant Updated July 21, 2026 For most growing companies, sales and marketing misalignment rarely announces itself with a loud emergency siren. It doesn’t break out as a sudden corporate catastrophe or a boardroom shouting match. Instead, it creeps in through quiet, corrosive symptoms: "qualified" leads delivered by marketing that sales openly refuses to […]