SEOUL, SAN FRANCISCO — In a significant evolution for search engine optimization (SEO) and generative engine optimization (GEO), Microsoft has announced the launch of a powerful new beta feature: Topics Portfolio. Housed within the AI Performance report section of Bing Webmaster Tools, this new capability fundamentally changes how digital marketers, content strategists, and website administrators […]
Google Expands and Generalizes Mediapartners-Google Crawler Documentation: What Publishers and SEOs Need to Know
By SEJ Staff | Updated September 2026 Google has quietly rolled out a crucial update to its official crawler documentation, shifting the scope of the Mediapartners-Google user agent away from its long-standing, exclusive association with Google AdSense. For over two decades, webmasters, publishers, and search engine optimization (SEO) professionals have treated the Mediapartners-Google bot as […]