SAN CAMBRIDGE, MA — For the past two decades, the playbook for digital marketers has remained largely unchanged: master search engine optimization (SEO), map topic clusters, connect related pages, and build exhaustive depth to establish domain authority. Content strategists spent countless hours fine-tuning metadata, targeting keyword densities, and constructing backlink profiles to capture the coveted […]
The AI Search Revolution: How Airtel and Perplexity Are Reshaping the Digital Landscape in India
The era of sifting through endless pages of blue links is drawing to a close. As global search habits shift from keyword-based queries to conversational, intent-driven interactions, the landscape of information retrieval in India is undergoing a seismic transformation. At the heart of this evolution is a strategic, high-stakes partnership between India’s telecom giant, Bharti […]