Why did the chicken cross the road? While we may never uncover the chicken’s true motivations, search engines are increasingly obsessed with answering the why behind every query. In the modern digital landscape, "search intent"—the underlying purpose behind a user’s typed request—has evolved from a simple SEO buzzword into the primary engine driving global search […]
Beyond the Blue Links: Mastering Position Zero in the Age of AI Search
Ranking number one on Google has long been the gold standard of Search Engine Optimization (SEO). However, in the modern digital landscape, the coveted "top spot" is no longer just a blue link. It is "Position Zero"—the Google Answer Box. This prime real estate, which sits above the organic results, serves as an immediate, definitive […]
The May 2026 SEO & AI Search Revolution: A Comprehensive Industry Deep-Dive
By Natalie Stubbs, Senior Technical SEO at Lumar | May 27, 2026 The digital landscape is currently undergoing its most radical transformation in a quarter-century. As we close out May 2026, the intersection of traditional search engine optimization (SEO) and the burgeoning field of Generative Engine Optimization (GEO)—often referred to as AI-driven search—has reached a […]
From Search Engine to Transaction Engine: Inside Google’s AI Mode Overhaul and the High-Stakes Battle for Agentic Commerce
The traditional search query—typing keywords into a blank white box and scrolling through a list of blue links—is rapidly approaching obsolescence. In its place, Google is constructing a proactive, transactional ecosystem designed to execute complex tasks on behalf of users. Starting this week, Google is rolling out deep third-party app integrations directly within the "AI […]
Google just redesigned the search box for the first time in 25 years — here’s why it matters more than you think.
10 DuckDuckGo Features Worth Using Beyond Private Search
Most people switch to DuckDuckGo for privacy. That is a good reason, but it is not the only reason to use it. If you are still weighing search options, this older look at why people use DuckDuckGo is a useful companion. DuckDuckGo also has practical features that make everyday searching faster and cleaner. You can […]
What is SEO (Search Engine Optimization)?
Do you have a website or are you thinking about creating one? And do you want to attract more people to your business? If the answer to those questions is yes, then there’s no doubt about it: SEO should be part of your marketing efforts. It’s a great way to build your brand and get […]
AI Search & SEO Industry News – May 2026: Google I/O, the May Core Update, and More
27th May 2026 | 10 min read What happened in SEO & AI search news this month? Each month, Lumar’s in-house tech SEO experts hand-pick some of the SEO industry’s top news stories from across the web to keep you up-to-date on all things SEO and website optimization. For our May 2026 SEO & GEO/AEO […]
