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E-commerce India

October 12, 2026Ali Ikhwan

The Price of Fizz: Why Diet Coke Costs Are Soaring Across India’s Retail Landscape

In a development that has sent ripples of frustration through urban consumer circles, the price of a 330ml can of Diet Coke has effectively decoupled from its printed Maximum Retail Price (MRP) in several major Indian markets. While the cans clearly display a price tag of ₹50, neighbourhood retailers and independent bottlers in metropolitan hubs—including […]

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