Tag: festive

NPCI Defers UPI Merchant Discount Rate Rollout Until After Diwali to Protect Festive Retail Momentum

NEW DELHI — In a major relief for small businesses and digital shoppers alike, the National Payments Corporation of India (NPCI) announced on Tuesday, October 13, that the controversial rollout of the Merchant Discount Rate (MDR) on select Person-to-Merchant (P2M) Unified Payments Interface (UPI) transactions has been officially postponed. Originally slated to take effect on […]

India’s Festive E-commerce Surge: $2.5 Billion GMV Generated in Opening 48 Hours

By IANS | Published: Oct 11, 2026 The Indian e-commerce sector has once again demonstrated its formidable economic engine, with digital marketplaces recording a staggering Gross Merchandise Value (GMV) of more than $2.5 billion—approximately Rs 24,200 crore—during the initial two days of the current festive season sales. This massive surge in consumer spending, captured in […]

E-Commerce Giants Amazon and Flipkart Kick Off 2026 Festive Season with Record-Breaking Openings Driven by Premium Demand and Tier-3 Expansion

NEW DELHI — India’s e-commerce landscape has set a blistering pace for the final quarter of the fiscal year, with primary market leaders Amazon and Flipkart reporting unprecedented momentum in the opening hours of their respective flagship 2026 festive sale events. Powered by an aggressive appetite for premiumization, widespread adoption of flexible financing mechanisms, and […]

The Modern Student Tech Guide: Why Choosing the Right AI-Powered Laptop Matters This Festive Season

As the festive season rolls in, it brings with it an undeniable sense of renewal—the excitement of new beginnings, the warmth of giving, and the forward-looking anticipation of chapters yet to be written. Amid the flurry of celebrations, thoughtful gift-exchanging, and strategic shopping, certain purchases transcend the transient joy of the holidays to become enduring […]

The Hybrid Shopper: Decoding the Paradox of Indian Festive Consumption

The Indian festive season, a period synonymous with massive economic activity and cultural fervor, is undergoing a profound transformation. As consumers prepare for the peak of the Navratri and Diwali shopping windows, the lines between deliberate, long-term research and spontaneous, impulse-driven acquisition have blurred. According to a landmark study commissioned by Google and conducted by […]

Back To Top