By Natalie Stubbs, Senior Technical SEO at Lumar | May 27, 2026 The digital landscape is currently undergoing its most radical transformation in a quarter-century. As we close out May 2026, the intersection of traditional search engine optimization (SEO) and the burgeoning field of Generative Engine Optimization (GEO)—often referred to as AI-driven search—has reached a […]
The AI Visibility Trap: Why Most Marketing Teams Are Measuring the Wrong Numbers
In the evolving landscape of digital marketing, a new "vanity metric" has taken hold: AI search visibility. As businesses scramble to adapt to ChatGPT, Perplexity, and Google’s AI Overviews, they are falling into a familiar trap. Teams are treating AI visibility as a modern iteration of traditional rank tracking, counting how often their brand is […]
Beyond the Ranking: Why Your Content Isn’t Being Cited by AI (And How to Fix It)
For years, the SEO playbook was simple: optimize for keywords, build backlinks, and aim for that coveted "Position 0" or the top organic spot on Google. But the rise of Large Language Models (LLMs) and generative search has fundamentally shifted the goalposts. Today, a piece of content can rank on the first page of Google […]
The Cost of Complacency: How One Meta Campaign Blunder Redefined a PPC Specialist’s Career
In the high-stakes world of digital advertising, where algorithms shift daily and budgets can fluctuate with a single click, even the most seasoned professionals are not immune to the "human factor." During a recent installment of PPC Live the Podcast, Google Ads specialist Heather Robinson offered a candid, sobering look at a catastrophic campaign management […]
Screaming Frog SEO Spider Version 24.0: A New Era of AI-Driven Technical SEO
The landscape of technical SEO is undergoing a seismic shift, and Screaming Frog is positioning itself at the forefront of this evolution. With the official release of the SEO Spider version 24.0—codenamed "Bolus"—the industry-standard auditing tool has transitioned from a purely diagnostic utility into a proactive, intelligent ecosystem. This major update introduces a suite of […]
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Keyword Research for SEO: The Beginner’s Guide [2026]
What are keywords? Keywords (sometimes referred to as “SEO keywordsâ€) are any words or phrases that a user types into the search engine to find certain information on the internet. The keyword is a gateway that leads people to the organic search results and ultimately, to the website where they find what they’re looking for. […]
Brave Bison acquires Builtvisible – Builtvisible
Screaming Frog SEO Spider Update – Version 24.0
We’re delighted to announce Screaming Frog SEO Spider version 24.0, codenamed internally as ‘bolus’. In this release we have introduced a number of much demanded new features, as well as smaller quality of life improvements and updates. Let’s take a look at what’s new. 1) Screaming Frog SEO Spider MCP You can now run crawls, […]
AI Search & SEO Industry News – May 2026: Google I/O, the May Core Update, and More
27th May 2026 | 10 min read What happened in SEO & AI search news this month? Each month, Lumar’s in-house tech SEO experts hand-pick some of the SEO industry’s top news stories from across the web to keep you up-to-date on all things SEO and website optimization. For our May 2026 SEO & GEO/AEO […]
DO’s and DON’Ts on Google My Business | Tips to Get Your Listing to the Top
Owning a Google MyBusiness page can be a great way to get your business listed multiple times on Google. It is an essential asset for any local business owner, but sometimes it can get confusing. If you’re the only business in town, you’re always going to show up first. However, if there are hundreds of […]