In a move that promises to fundamentally alter the patient experience, the digital prescription platform eNavvi has announced a strategic collaboration with Amazon Pharmacy. By integrating real-time medication data directly into the physician’s prescribing workflow, the partnership aims to transform the doctor’s office into a "point-of-sale" moment, effectively collapsing the time between clinical diagnosis and […]
Britannia’s Strategic Pivot: Decentralizing Power to Combat the Rise of Regional FMCG Challengers
Executive Summary: A Paradigm Shift in Indian Retail In a significant strategic evolution, Britannia Industries, one of India’s most iconic FMCG powerhouses, is fundamentally restructuring its operations to fend off a burgeoning threat from hyper-local and regional players. Rakshit Hargave, the Managing Director and CEO of Britannia Industries, recently unveiled a "localized" mandate, moving away […]
The Evolution of Mobile Messaging: Why RCS is the New HTML for Ecommerce
The landscape of mobile marketing is undergoing a tectonic shift. For decades, the Short Message Service (SMS)—the humble, text-only standard of the mobile era—reigned supreme as the direct line to the consumer’s pocket. Today, that monopoly is being challenged by Rich Communication Services (RCS), an app-like messaging protocol that brings the visual richness of the […]
The Frictionless Frontier: Why Payments Optimization is the Key to Unlocking Global eCommerce Growth
By PYMNTS | July 7, 2026 For modern merchants, the map to growth is no longer drawn by physical expansion, logistical hubs, or regional brick-and-mortar footprints. Instead, the most promising path to international scaling runs directly through the digital checkout page. As the global marketplace becomes increasingly interconnected, the divide between domestic success and international […]
The Digital Frontier: Why Accessibility Is the New Standard for the Modern Web
In the early days of the internet, digital accessibility was often treated as a peripheral concern—an "afterthought" left to developers with extra bandwidth. Today, that landscape has fundamentally shifted. As the global digital ecosystem expands to encompass 1.3 billion people living with disabilities, organizations are discovering that an inaccessible website is not merely a technical […]
India inflation likely rose to 4% in May as food, fuel costs climb
Representative image. India’s inflation likely rose to the Reserve Bank of India‘s medium-term target of 4% in May, driven by a pickup in vegetable prices and higher fuel costs following the U.S. and Israel war against Iran, a Reuters poll of economists showed. Inflation has remained below the RBI’s 4% target for 15 consecutive months. […]
Shopify Resolves 2-Hour Outage Impacting Storefronts and Checkouts
By PYMNTS | June 3, 2026 Shopify has resolved a two-hour outage that started Wednesday morning (June 3). The company announced the problem at 9:27 a.m. EDT, saying on its Status page that some merchants and customers were encountering issues with one or more functions, including admins, checkouts, storefronts, Retail POS and access to support. […]
Ulta Beauty shares early AI assistant results as ecommerce growth outpaces sales in physical stores
Ulta Beauty Inc. reported double-digit ecommerce sales growth in its fiscal Q1 — far outpacing physical stores with comparable sales — as customers spent more and made more purchases. For its first quarter ended May 2, Ulta said its net sales increased 11.1% year over year, reaching $3.16 billion. Overall comparable sales grew 5.3% year […]
5 Content Marketing Ideas for July 2026
From America’s 250th birthday to back-to-school preparation, July 2026 offers plenty for content marketers seeking to connect the products they sell to how shoppers travel, celebrate, and prepare. Content marketers produce articles, videos, and podcasts to attract, engage, and retain customers. Content underlies search engine optimization and social media marketing. But it comes with a […]
E-commerce Returns in the European Market
Returns in the e-commerce market constitute a significant aspect that all e-commerce merchants need to consider. Indeed, the online sales process doesn’t end with the payment of the shopping cart; rather, returns are an integral part of the purchasing process. In Europe, returns are evidently present, but their characteristics vary depending on the markets where […]