How to Use Email to Build a Community, Not Just a Customer Base
Get real-time frameworks, tools, and inspiration to start and build your business. Subscribe here Most email programs are built around one question: how do we get more people to buy? It’s not a bad question. But it’s an incomplete one. The brands that build lasting businesses aren’t just converting subscribers into customers. They’re converting customers […]
AI Search & SEO Industry News – May 2026: Google I/O, the May Core Update, and More
27th May 2026 | 10 min read What happened in SEO & AI search news this month? Each month, Lumar’s in-house tech SEO experts hand-pick some of the SEO industry’s top news stories from across the web to keep you up-to-date on all things SEO and website optimization. For our May 2026 SEO & GEO/AEO […]
DO’s and DON’Ts on Google My Business | Tips to Get Your Listing to the Top
Owning a Google MyBusiness page can be a great way to get your business listed multiple times on Google. It is an essential asset for any local business owner, but sometimes it can get confusing. If you’re the only business in town, you’re always going to show up first. However, if there are hundreds of […]
Coworking Space Provider Incuspaze Acquires iKeva
SUMMARY Managed and coworking space provider Incuspaze has acquired a 100% stake in Hyderabad-based iKeva The development comes as Incuspaze gears up for a potential IPO over the next 24 to 36 months The acquisition is expected to add nearly ₹100 Cr in revenue and support Incuspaze’s target of reaching ₹1,000 Cr revenue by FY29. […]
How to get blog post ideas: Tips to find inspiration
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration from time to time. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write […]
Landing Page Copywriting: How to Write Copy That Converts | WordStream
A common pitfall is landing pages full of polished language that reads well but doesn’t actually make it easy and automatic for the visitor to take action. Effective landing page copy goes beyond the marketing buzz and does something simpler. It helps someone quickly understand what the offer is, whether it is relevant to them, […]
Google launches Search Profiles for publishers and creators
How to Level-up From SEO Tactician to Search Visibility Leader
PR and SEO used to be separate disciplines.
Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibility. PR and SEO both generate those signals, but most teams still operate independently. When they do collaborate, it’s usually to treat […]
Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc
Google added a new help document to its search developer documentation named Google Search’s guidance on using third-party SEO tools, services, and advice and updated the older Do you need an SEO? document on Friday. Google primarily added in topics around generative AI optimization and more guidance on trusting third-party tools and other SEO advice. […]